A little more than a year ago, paid posts/sponsored reviews whatever you like to call them, were viewed with skeptism and a little contempt if I might add in the blogosphere. Come today, though I would not say there is a 360 degree change in perception, it is an undeniable fact people are accepting the fact sponsored reviews are here to stay.

Personally, I am doing paid posts in my main blog. I am not going to apologize about feeling good getting compensated to blog about the things I like. Things I believe in. Of course it is a personal choice whether a blogger decides to embark on a paid post journey or otherwise. There is no right or wrong. Having said that, I do need to dispel some myths that all sponsored posts are in a way ‘compromised.’ It is not true you can’t write your honest opinion if you’re getting paid. Not convince?

Blogsvertise is one of the very few, and I mean very few, paid post companies that do not dictate what tone your reviews should be. Bloggers blogging for blogsvertise are not asked to compromise their views in any way. Personally, nothing makes more sense than a company that favors their bloggers to be honest. If someone were to read a blog, I would want honesty in a post. Nobody wants to listen to a used-car salesman pitching a sale. Credibility on a product can only be achieved with credible and unbiased opinion from a trusted source.

There are quite a few paid post companies out there today. I cannot say which is the best because each probably caters to different advertisers who have different expectations. As a blogger, I can only say, any paid post company that does not ask their bloggers to compromise is a good choice to work for.

This entry was posted on Monday, September 24th, 2007 at 10:49 am and is filed under review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.