People who are writing for PayPerPost will be no stranger to this new thing called Argus. It’s not really unveiled yet, though obviously judging by the comments in those forum, there are some posties who know more than others. Basically from what I gather from their announcement board, it is some kind of real live stats tracking device you insert into your HTML page. Not unlike those stats counter we insert in our blogs, but perhaps a tad more sophisticated.

Now, I’m not going to go into the technicality aspect, I’m merely putting down my thoughts. Firstly, becareful what you wish for, it might come true. People had been bitching about Google PR ranking. Of course Alexa is worse. While PR ranking indicates page relevance as a guideline in determining the importance of a page to the search engine, it does not really reflect real traffic. With the implementation of Argus, PayPerPost now can bypass Google and put their very own stats analyser in place. PPP no longer needs to rely on Google PR as an indicator.

Now, how does it affect posties in general? Having real live stats of your site meant it is not just good enough you have a blog/site. You now had to have real traffic to show. Real visitors coming in. On the other hand, it will definitely be good news to those newbies who had just started a blog with decent traffic/visitors. No longer these newcomers are at the mercy of Google pagerank. Guess the next Google PR update will not bring as much excitement. And jitters.

From an advertiser’s perspective, this is good news. I do not know if PPP will be charging advertisers who chose to utilize their Argus more, but definitely advertisers will have more control than ever over who does their ads. If advertisers like this so much, it will ultimately give PPP a competitive edge over their competitors.

My thought is, will PPP competitors resort to similar means to give advertisers real live stats and information to level their playing field? PPP changed the landscape of paid post a little more than a year ago. Dang, are they going to do it again with Argus? Only time will tell.

I’m not exactly rolling out the red carpet though…

This entry was posted on Monday, September 24th, 2007 at 8:23 pm and is filed under Thoughts, rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.