I guess with blogs and online journals, ordinary peeps are overwhelmed by the sudden power to be the center of the universe in their little blogging world. Many times bloggers are just so consumed with themselves, it ’s like nothing else matters. The world revolves around them and their blogs.
The recent Google shuffle saw many blogs losing their PR. This of course led to much dissatisfaction and lamenting because of lost revenue from paid links or paid posts. I would know because I’m one of the people affected. I do paid posts and my main blog lost 1 or 2 notches (different data centers have different readings).
Will I see less paid posts opportunities?
You bet.
Am I mad about it?
I am not happy about it but I sure as hell not mad. Don’t get me wrong. No, it’s not like I’m such an exceptional being I can transcend beyond human emotion and remain nonchalant about my dwindling paid posts income. I’m not that good. I’m merely being logical about the whole thing. I try not to just stand from my alpha position looking out from my little world and expect everything to revolve around it. I just took a step out of my private zone and look at the whole thing from another perspective.
Like in any everyday business agreement, there has to be someone selling, and somebody willing to buy. There has to be a certain element of mutual benefit to the agreement. Nobody in their right mind will enter into an agreement if they cannot derive any sort of compensation from it. Unless somebody is pointing a gun at you…
In the paid posts arena, advertisers are purchasing your blog space and you are selling yours. I used the word blog space or blogs. Not the blogger. That is an important distinction. Many people had argued PR rankings will not affect the quality of the blogger. I agree 100%.
If a blogger writes good posts, they’ll continue to do so with or without PR ranking. The crux of the matter is, bloggers are not selling themselves to advertisers. They are selling their blogs or blog space. The commodity of the blogger here is their blog. If, the PR rankings of your blog drops, the value of your bargaining power drops. Simple. Nobody is less of a blogger if their blog rank goes down, but then your blog is less of a value if it does.
On a neutral note, benefit of an agreement should be mutual. Not just one sided. You cannot measure merely from your own standpoint. Advertisers have rights too. If, I cannot offer to my buyer/advertiser something of value, of course I won’t get the deal. Nothing is just about me.
What is there to be mad?
This entry was posted on Tuesday, October 30th, 2007 at 3:38 pm and is filed under Bloggings, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
good insight and distinction between the blogger and the blog. There are many half past six bloggers with high ranking blogs.
Sadly Google is not smart enough to rank blogs according to the value of the blogger. As long as a blogger knows how to manipulate the system, he gets a high PR.
And prove me wrong, but I don’t think you will be keeping this theme for very long…
I even feel the itch over here in PD.
when someone slashed a huge piece of your income for some unacceptable reason, there are always a reason to mad with. Especially those who make big money or making a living from those money.
money is alwaysa sensitive issue, once touched, it explode!
when someone slashed a huge piece of your income for some unacceptable reason, there are always a reason to mad with. Especially those who make big money or making a living with those money.
money is always a sensitive issue, once touched, it explode!
I am mad about you…your writing, I mean
Helen, thats one of the most, if not the most rational post on the current PR issue. I think you can demand a review sum from Google eh…muahahh…:)
Costa - Thanks. BTW, what makes you think I’ll ditch this theme?
I know, my hubby and Pablo said they prefer the old one. But then practicality rules.. lol I can’t handle my previous theme.
Ipohchai - Of course you can be mad. But the question is at what?
Google? Honestly, they don’t owe us a living. People are free to use other search engine. The fact is, advertisers still rely on Google. We have no say. Angry at advertisers? lol
Pablopabla - Whew.. that’s a relieve.
Shireen - I wish…