
The much anticipated Google PR update had come and gone. While most were hoping for some upward movement in their page ranks, most ended up in a trail of disappointment. The page rank for many sites had gone down. Forget about new sites. Most still spot the N/A comment. Well, in all honesty, N/A does look better than a fat 0. Provided of course you do a search on your site name and it comes out in the Google search result. The very least, you know your site is indexed and not just ignored by the crawlers. N/A simply meant there’s no available ranking designated to the site for the time being. Not really something to warrant sleepless nights.
There are of course plenty of speculations regarding the PR drop to most sites. Paid posts being one. Seeing some of the sites that lost their PR are not doing sponsored posts, I think this accusation does not completely hold water. Another popular notion is, bad links/bad neighbourhood.
Google had been known to clamp down on bad links (links that Google considers not in their good books. Might be dubious Spam sites and all). Sometimes, site are merely penalized on the basis of ‘bad association.’ When certain good sites are penalized, resulting in PR drop, that creates a domino effect on its other links. It’s been open knowledge one way to get your site PR up is to get links from higher PR site. In the event the ‘higher PR site’ suffers a drop in their own PR, inevitably it will affect the other sites.
I don’t want to lose sleep over what those folks in Google are doing. It’s fun reading the theories, but, personally I won’t think too much. Especially on things that is not within my control. Dang, life is too short to be worrying about how other people (Google) are conducting their business. Something worthy of consideration is PR rankings are in no way a reflection of actual traffic. For sites that thrive on a good base of loyal readers, PR ranking is not everything.
For peace of mind, web owners and bloggers can just play their role in this whole thing. What role? Make a concerted effort to ensure your site is not linking to any site that is in the bad books with Google. There are sites checking the veracity of the links you intend to put up. Now, I’ve just started this practice and I’m not sure how effective it’s going to be. But then the very least, I can be restassured I’ve done my part in this whole PR fiasco.
What will be, will be.